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Innovation is a technical term.. technology wil change everyday.. a new innovation will create a new propblem.. therfore, it is very essential to create a "Customer Complaint Cell- I call it 3C" to give a propoer customer service.
Door Step Banking to high net worth individuals, video banking can bring more customer satisfaction and help in retaining them. Privilege customer counter is also an option.
Focus on Customers in Retails is cliche, When it comes to Banking its about money and benefits.
Customer Service is the tools which drives both by Corporate Sustainability ensuring Customer Satisfaction.
The need of the hour is to gain or customers trust and make them believe that we are the best available resource for them and their money.
This can be achieved by :-
Customer Education of Banking Methods
Periodic Client Engagement
Stupendous Interaction leading to Successful Communication.