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I think we’ve all been in a situation where something looked really great on paper but, for whatever reason, we couldn’t shake that funny feeling that said, “Something about this just isn’t right.” Logic can sometimes lead us to a starkly different conclusion than our intuition. And when those two forces are in conflict, naturally we feel torn and confused. Sometimes, going with your gut is more than a snap decision.
THIS While I’m a person who relies heavily on intuition, experience has taught me that it’s wise to have a series of questions to work through, especially when emotions are running high and the pressure is intense.
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Both The main alternative to the intuition-based approach is rational thinking. The rational decision making process relies mostly on logic and quantitative analysis. You consciously analyze all the options. You formulate the main criteria for judging the expected outcomes of your options and you assign certain weights to those criteria to reflect their relative importance. Then, based on the expected outcomes and their weights, you rate your options by their perceived utility. Finally, you choose the option that has the highest rating.
