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We are planning to start Advertising to generate more business leads. Please advise is it a good idea for a Industrial products trading Company ?

We presently adopt following tools for business leads generation, can advertising help us do better than our existing methods.

- Attend Industry events 

- Referrals from existing clients 

- Industry Networking Websites 

- Creating industry partnerships 

- Cold Calling 

- Online Marketing solutions 

- Purchasing email marketing lists 

 

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Question added by PRADEEP MEHRA , CEO , Angel international Inc.
Date Posted: 2016/06/30
Ghada Eweda
by Ghada Eweda , Registered student MBA-marketing , AOU

For me personally , I think that the best and cheapest fast way to generate sales leads for any company , or to find new customers, is using  social media advertising which is more exciting and highly utilized than traditional advertising methods .However experts have contradicted view which shows that social media platforms like Facebook, Twitter, google+, LinkedIn and Pinterest   aren't very effective at generating quality sales leads. Meanwhile, some of the more effective methods, an industrial products trading company might plan for include executive events, webinars, search marketing and telemarketing...etc While trade shows and webinars work well for certain organizations, many businesses swear by LinkedIn and Facebook Neverthless I believe that definately , when it comes to lead generation, one method does not fit all.

For industrial product trading companies you can invest in sponsored events such as focus group discussions. You can also sponsor events with your end users. For example a financial or procurement compliance seminar where you invite financial or procurement managers of your end users. This will give you opportunity to meet one on one with your clients.

Bilal Ali
by Bilal Ali , Consultant / Producer , Freelance

Sir the list mentioned above are the media tools. So essentially you are advertising. However it is the message / content that makes the difference in terms of efficiency and efficacy. If by advertising you mean a media campaign, then in that case if the products your company offers are too technical then don't go for it.

Mariana Kelly
by Mariana Kelly , Software Developer , software company

The best way to get lead in your business is by extracting more quality leads with the assistance of a reliable and trustworthy utility. Such as Stillbon Lead Extractor Software, it is an effortless and safe utility that offers the users to extract all the quality business leads with full contact details. This Lead Generation Software enables the users to generate leads of any business sites, social media, etc.

Users can directly approach the much-desired clients via Email or Phone as it extracts all the contact information of the business leads such as the name of the organization, website address, phone no., fax no., etc. Lead Extractor utility is capable enough to extract leads and to directly upload the data to the user's CRM software for efficient business marketing.

Explore more at:- https://www.stillbonsoftware.com/lead-extractor/

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