What's the difference between direct and indirect marketing?

Direct Marketing is an advertisement stragy to engage directly with the customer which Indirect Marketing is the use of mass media to target potential customers.

Direct Marketing is when you communicate that value... directly. You do this by interrupting potential customers with advertisements, radio jingles, cold calls. You go to them.Indirect Marketing is when you communicate that value... indirectly. You do this by creating and curating content that is useful and meaningful to them. They come to you.