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It is a tool for business analysis and planning of marketing. It stand for Strengths, weakness, oppurtunities and threats
To determine strenght and weaknesses of an organization and also look for opportunites and threats
Strength and weaknesses, Opportunities and Threats!
SWOT Analysis (Strengths, Weaknesses, Opportunities, Threats) is the most commonly used technique in strategic analysis. In business means use your strenghts, minimize the weaknesses, use the opportunities and avoid threats.
