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What are the must-have/essential skills for a Public Relations Officer (PRO)?

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Question added by Farhana Siddique Fari , Coordinator , Coordinator at DFA, Dr Fazeela Abbasi, Advanced Skin, Laser & Hair Institute, Islamabad.
Date Posted: 2016/07/09
Farhana Siddique Fari
by Farhana Siddique Fari , Coordinator , Coordinator at DFA, Dr Fazeela Abbasi, Advanced Skin, Laser & Hair Institute, Islamabad.

Following is a list of the must-have/essential skills for a Public Relations Officer (PRO):

  1. Professional approach
  2. Networking skills
  3. Interpersonal skills i.e., verbal communication, non-verbal communication, listening, questioning, etc.
  4. Analytical skills
  5. Emotional intelligence
  6. Innovating and troubleshooting skills
  7. Organization and management skills
  8. Leadership qualities
  9. Creativity
  10. Storytelling traits
  11. Motivational skill
  12. Curiosity
  13. Knowledge of current affairs
  14. Result oriented
  15. Self-disciplined
  16. Tech-savvy
  17. Competitive
  18. Constructive thinker

georgei assi
by georgei assi , مدير حسابات , المجموعة السورية

Dear friend thank you for the invitation to be the availability of a range of qualities in an employee in order to be eligible to work in public relations, the most important

Character traits:

It is natural talents or qualities that breed with the individual and refine experiments can not be measured by the exam are:

Strength of Personality:

It can be identified as such talented while dealing with the person and the most important elements:

Good-looking textures, elegance and modern paper, as the powerful personal inspire respect and strong gravitational influence on others.

fitness:

It is the ability to talk with others and to influence their opinions, as well as the ability to listen to others and interest Bhdathm.

Objectivity:

It is the ability to judge things fairly and impartially and without the slightest neutral bias.

Curiosity:

The public relations officer is always in need of information, and this requires him to seek permanent and strong desire to explore the news and information related to his work in order to uncover the facts and interpretation.

Imagination:

Of the qualities required for public relations man should have a fertile imagination and a wide make able to imagine and visualize the impact of the decisions that it intends to take on others before taken.

Public relations and lasting innovation activity and the ability to imagine.

Viability of the organization:

As a man Adariadari, public relations officer needs to be able to organize its work in an orderly manner, and the resources available to the tab and the timing of his actions and his appointments and scheduling accurately according to priorities.

Courage:

Public relations man may face the embarrassing things in a relationship with the public his foundation, and needs to take decisive and firm decisions, and sometimes fast, so you need to be courageous and speed counterintuitive.

A sense of the rich:

A must for those who work in the media activity that possess a delicate taste, and the sense of the rich, so that he can influence the environment in which it operates.

The ability of perseverance and possibility:

The majority of the goals of long-term public relations, and require patience, therefore, should factor in to possess the skin, patience and perseverance.

Scientific preparation:

The public relations man is an administrative and media man at the same time as the work runs both ways even contribute to achieving the goals of his foundation, it must be prepared to include academic topics that help him in the performance of the administrative function of media is important to be familiar with the following:

The language:

Should the worker in the field of public relations to be proficient in a foreign language commonly used in addition to his native tongue.

Journalism and writing experience:

A must for public relations man should be familiar with the art of writing and journalism, because it is the closest experiences of a man relations.

psychology:

Public relations officer needs to the amount of knowledge in psychology to figure out the motives of the human psyche, so that he can influence the ideas and characters that audiences offset.

Sociology:

One lives within the group, or even multiple groups with influence on the behavior and style of thinking, and it is essential for the public relations man that understands the nature of these groups, and it relates to methods and the strength of association.

Administration and Economics:

A must for those working in the field of public relations Boulyat knowledge of economics and management, to see what is going on in his administration and his organization administratively and financially and must also be familiar with the developments and the economic effects prevailing at home and abroad.

Find statistics and assets:

The success of public relations on the method of scientific research and statistics, information gathering and processing and computer techniques, to the analysis of phenomena and data entry and compile the results and find out public opinion trends

Gayasuddin Mohammed
by Gayasuddin Mohammed , Advocate , Practicing Law before High Court at Hyderabad

Agree with you farhana and other expert answers already given. I think nothing left to add any value addition from my side. Thanks.

Intisar Ul Hassan
by Intisar Ul Hassan , Process Engineer , Masood Textile Mill

 A PR Officer must have following skills:

  • excellent writing skills
  • confident communication and presentation skills
  • good organisational and time-management skills
  • teamworking skills
  • flexibility and the ability to multi-task
  • the ability to work under pressure and
  • the ability work in tight deadlines
  • the ability to pay close  attention to detail
  • the ability to work with all kinds of clients
  • He/ she must have a good interest in the media.

 

 

 

 

Omar Saad Ibrahem Alhamadani
by Omar Saad Ibrahem Alhamadani , Snr. HR & Finance Officer , Sarri Zawetta Company

Thanks Dear

Nothing to add after your great answer

Noufal Ali
by Noufal Ali , Designer (2D & 3D) , SAUDI FAN INDUSTRIES

agree with the answers........... thankyou.......................

Murtada Alabdulbaqi
by Murtada Alabdulbaqi , مدير فرع الاحساء ومسؤول خدمة العملاء , Esad manpower service

Thank you for your invitation .. the most fo answers are wonderful and i agree with them

Heavenly J John
by Heavenly J John , Head of the Dealership Operation , Automobile Company

PRO is one who represents a company and is a jack of all trades proficient in everything expressed by experts here. He or she strives for reputation building, relationship management, dialogue, transparency, trust, engagement, and conflict resolution. At times, PRO is like an ambassador of a country is an honest person sent to lie abroad for the good of his country.” Therefore, diplomatic skill is the primary one and exclusive to PRO to be added in addition to the rest mentioned by experts.  

Lorence Bugarin
by Lorence Bugarin , Secretary cum Human Resources Assistance , Royal Beach Resort & Spa 5*

Thanks Ms. Farhana.....

For me PRO must have KFC....

KNOWLEDGE- to understand what is the role of being PRO.

FEASIBLE - should have objective what he/she can do for the company.

CONFIDENCE - should know how to handle him/her self dealing            different types of person.

 

 

 

 

Mohamed Helal
by Mohamed Helal , Project Manager , GROUP CONSULT INTERNATIONAL

Thanks for invitation....I endorse answers given by Experts  Ms. Farhana , Mr. Goerg and  Mr. Nadjib ,honestly nothing to be aded after their valuable answers.

Jennifer Gopez
by Jennifer Gopez , Admin Assistant , Sterling Perfume Industry LLC

As a Public Relation officer you need a strong communication skills. You also be good in managing your time and working with many different kinds of people.

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