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What makes the difference between good and bad creative direction?

Creative Writing Creative Commons Creative Direction
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Question added by Roberto Platas , Head of Social Media Creative Reputation and Creative Supervisor , Arnold Madrid
Date Posted: 2013/09/23
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Yvan Clot- Goudard
by Yvan Clot- Goudard , Consultant , Y Consulting LLC

Keep the idea simple, understandable, on target, memorable, expandable through all media, 

 

simplify, simplify, simplify 

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