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Let's say I already have an online audience, and I would like to market my content to a new audience, how can I do that using social media to do so?
There are several criteria which should be implemented. You need to know which market segment(would you like to devote turnover to be price competetive or you want to gain high profitable product) you want to shoot, you must know social caracterisitcs and habits of people that you are targeting. You need to weigh what you want to do. Of course price and quality are most important. Also, computer literacy, product availability are very important. So you can mix all together these criteria in ordert to get right decision. Of course one of way is also social network and presence of a large number of people on them.
For one to penetrate a new market (online), it depends on the nature of the product. However, i would penetrate a new product, with the most effective and common way, that is, the social media.
You can publish your content into various related platform where the related follower could enjoy benefit from your content. I have various local bloggers and social media junkies used to publish their content in newspaper and this was back by social media profile, we have LinkedIn and Twitter where various link and # tag are available to promote the articles, research and material. It all depends on the nature of your content.
After having a descriptive study of market, competitors, people behavior and culture start the ways best can describe your preference upon rest, use social media in order to market it and also newspaper and other outdoor advertising tricks which can make this attempt much prosper and successful.
Let me narrow down the answer to a specific but very important channel to answer your question - Facebook.
Whenever you publish content on Facebook, unless you have paid for it to increase the viral reach, your content will only reach20% of your fans and influencers.
The best thing to do is play around with the Facebook Advanced Ad manager and customize your targeted audience and schedule posts to accordingly to reach a greater and different audience with every individual campaign, that is part of your strategy. Ding so will allow you to manage budgets for advertising as well.
You use market positioning by market segmentation (who are your target customers) and product differentiation (price, design etc.)
