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Facilitates open communication, leading to enhanced information discovery and delivery.
Allows employees to discuss ideas, post news, ask questions and share links.
Provides an opportunity to widen business contacts.
Targets a wide audience, making it a useful and effective recruitment tool.
Improves business reputation and client base with minimal use of advertising.
Promotes diversity and inclusion. See When Social Media Meets Diversity.
Expands market research, implements marketing campaigns, delivers communications and directs interested people to specific websites.
Thanks for invitation ,,,
Of course the companies become more networked and emerging technologies find their way into companies (either through employees or the company itself).
Through globalization and people working at home, virtual offices are created.
So the leaders need to react to these changes and alter the way they lead for two reasons:
· first, to be accepted by the employees and second, to stay competitive in the market.
· To explain why leaders should understand how social media affects leadership and how they can react is the central question of this essay.
· In the second section of this essay important leadership attributes are described. These attributes, in general, are not related to social media.
· The third section explains how these attributes are affected by social media. In this context you can see social media as a chance for the attributes on one hand and as a threat on the other. The fourth section describes a guiding policy how to implement and use social media from a leader’s perspective.
Best Regards
I agree with experts answer. Thanks for the invitation.
In this technological and competative era media is the bridge to reach the target of any management and leadership.
Thanks
Media here will be considered as a marketing for this management and – or leadership , this kind of propaganda use when Leadership and Management want to reflect their success to the market in order to enlarge its organization market share OR , to send specific message to competitors.