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I believe it's all about the visuals; such as images that can trigger the need and colors psychology such as orange that provoke the buying behavior... also I came across an interesting study on the same subject that can benefit you URL: http://citeseerx.ist.psu.edu/viewdoc/download?doi=10.1.1.561.4785&rep=rep1&type=pdf
It is one of the most favorable scenario for any marketer. it increases the pace of purchases so does it contributes heavily in revenue maximization and profit generation.
Well you are quite right, but i believe the factors which provoke impulsive buying behavior vary according different markets, in some markets the visuals, background music, lighting setup, store display, and scent may work well, but in markets which are in the phase of developing economies the factors like, gifts, free giveaways, discounts offers, free samples may provoke impulsive buying behavior among customers. Moral: The better you know the customer the better you can design your marketing activities to achieve your desired outcomes..
