What is the aim of the strategy?

strategic planning process. After all, the fundamental purpose of strategic planning is to align the mission and the vision. Without mission and vision, the plan exists in a vacuum. And organizations that develop plans without considering mission and vision usually fail in their execution. 

The value statements are also important to the strategic planning process as they provide a touchstone to the organization for how business decisions are made, and therefore what are acceptable strategies and tactics.

Even if your organization already has well-defined mission, vision, and value statements, you should review them throughout the strategic planning process.

And if such statements don't exist, take the time to create them.

Goals, Objectives, Strategies and Tactics

Goals, objectives, strategies and tactics are the cornerstone of every strategic plan. They are the roadmap for growth and prosperity. They define what will be accomplished, by whom and by when.

By having focused goals, objectives, strategies and tactics — coupled with a strong accountability system — your organization's likelihood of success is enhanced.

It is important that everyone understands the terminology and can distinguish between the four strategic plan components.

Key Performance Indicators and Balanced Scorecards

Strategic plans acquire added depth when you attach key performance indicators and a balanced scorecard. While many organizations bypass this step, those that take the time to develop KPIs and a balanced scorecard discover the benefit of such an early-warning system.

KPIs and a balanced scorecard provide you with important performance metrics that allow you to gauge the overall health of the organization.

The strategic plan tells you where you are going; KPIs and the balanced scorecard tell you where you are right now.

strategys in general is what gets you from point A to point B, and they are usually setup in a long-term prospective.

Strategic aims include large goals you want to reach through your strategies. These can include things such as gaining a majority of market share, reaching a productivity rate of 90 percent of capacity or owning your facilities instead of renting them. These large goals take time to reach and will strategically position your small business to maintain growth and profitability.

Your small-business strategic objectives detail the small steps to your aims. These small steps become your strategy for reaching your larger aims. For example, if your goal is to capture a majority of market share, your objectives might be: reducing prices while maintaining a reasonable profit margin, offering discounts to customers who switch to your products and advertising the greater benefits of your product. When you reach these strategic objectives, you may find yourself closer to your aim of capturing a majority of market share.

The aim of the Strategy is to accomplish the objectives of the Org. it contained short term and long term Objectives.

The aim of the strategy is to combine resources in the integrated action schemes, in order to obtain well marked competitive advantages and achieve specific goals.