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To measure the business progress toward achieving their goals. Therefore, without performance indicators, the business would not have precise data to know if it has achieved its goals. In addition, it will provide a clear snapshot of the overall business performance and their contribution in the market. Furthermore, It will provide long term strategic goals. Finally, the performance indicators can help the business in a positive way by keeping them on the right track.
To improve from the current situation,some kind of parameter/s need to analysed.Performance indicators give an idea of which parameter to concentrate your efforts so as to achieve higher results than your previous state.