what are the differences between Brand Image and Brand Identity?

Brand image is defined as ihe impression in the consumer's mind and it can be developed over the time through advertising companies and consumer's experience but brand identity is defined as the visible elements of a brand such as color, design, logotype that can be guarded on the consumer's mind.

Brand image simply who you are.
It is the perception that people have of your company.
Brand identity include everything we can sense: What we see, like brochures.
What we touch.
What we smell.
What we taste.
What we hear,...
It is what you use to shape people's perception.

Brand Image is what you hope your potential customers see/believe your brand to be, the Brand Identiry is the set of tools helping you achieve your Brand Image, Logo, Slogan, Product Design, Packaging Claims, Advertising Methods, Even Pricing are tools that will help you construct your Brand Image.

Brand image relates to how the brand is perceived from the customer’s point of view, while brand identity is the unique set of visual, auditory and other stimuli that express the brand and shapes its image.

Brand image stands for how external stakeholders perceive a certain company. An organizations has all the control on its brand image in that it can create, project and shape it the way it suits its objectives.Identity, on the other hand is set up within the organization. It reers to the self presentation of an organization. In simple words it means what an organization exactly does, what is its job, and how the internal stakeholders (such as employees) perceive the natureof its work.Identity and image are two issential elements forcorporate reputation to be establihed. This latter results from the founding of both identity ad image.