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There are 50 way on how to use all kinds of social platforms in effective social media campaigns at driving traffic to main website:
Social Media Listening
1. Monitor for buying indication terms and reply with helpful links2. Listen for recommendation requests and share helpful links3. Listen for discussions of your product or category and provide web links4. Share relevant web content with prospects5. Discover relevant blogs and ask for backlinks
Social Content6. Include a strong call to action in all content7. Tie content together so an ebook links to a relevant blog post which links to a topical webinar8. Divide a piece of content into multiple Slideshare presentations that link to your site9. House the blog on your website10. Ask readers to sign up for your RSS feed
Social Media Engagement11. Link back to your landing page for conversion12. Answer all questions13. Share peer referrals14. Optimize your site and blog for mobile viewers15. Start a LinkedIn group
Social Media Ads16. Use a Facebook ad or promoted Tweet17. Link back to dedicated landing pages for conversion18. Create an ad on LinkedIn linking to a lead generation form on your site19. Promote a web offer20. Advertise on relevant forums
Social Media Measurement21. Track which social channels drive the most traffic to your site22. Incorporate social share buttons and track links23. Track the success of social campaigns24. Try different calls to action on your blog and track effectiveness25. Measure ebook downloads
Search Engine Optimization (SEO)26. Link content and similar keywords throughout your social channels27. Use keywords on social media to provide a clear idea of the topic28. Use the same keywords from your website on your social updates29. Adjust blog headlines to include industry keywords that are commonly used30. Interlink content and social media so that one promotes the other
Community Management31. Keep your web content relevant and send updates to your community32. Create a forum or community section on your website33. Feature community members on your site34. Share customer stories35. Create referral programs
Influencer Relations36. Ask influencers to share your web links37. Interview an influencer for web content38. Have an influencer guest blog39. Help an influencer write content about your brand40. Share products with influencers for feedback and web content
Video41. Answer questions with a video FAQ42. Embed YouTube videos onto your website43. Create product videos with a website call to action44. Share your videos on your social channels45. Create customer story videos on your website
Thought Leadership46. Speak at events and post your presentation to your site47. Post your presentations on Slideshare and embed them on your site48. Write for industry blogs and cross link49. Post your bio on your website50. Include your website in all your social channel bios
Refer to:
https://www.marketingcloud.com/blog/50-ways-to-drive-traffic-to-your-website-with-social-media/
It actually depend on the target Demographics. Most Adults are now on Facebook whereas Instagram is the platform of choice for the Younger people. Professionals tend to be active on LinkedIn and Twitter depending on the profession. So in simple words in order to have a desired click through rate one must focus on the target market, its product positioning and the advertisment content, all which in turn must be in accordance with the Campaign objective.
Hi Francis, thanks for the A2A.
I've managed projects and worked for clients in multiple domains. I'll draw an example from the work I did for a start-up in Healthcare segment in India. Before the beta launch, I had set up the online presence on Facebook (added groups and created two), twitter, Quora and google+ (solely for SEO purpose). I also created multiple Bit.ly links for each shared link to monitor the traffic and based on the assessment tweaked strategy.
While doing this, I also used whatsapp and email lists to reach out to broader audience. This was done to figure out the tone and style of content. I reached out to multiple health & medical blogs to invite them to create content for us, while we also guest-blogged a few times. This resulted in great engagement and a loyal community following for my client. Since I was doing this single-handedly, I couldn't incorporate Snapchat or Instagram Q&A's, but do incorporate video in your overall plan.
Research on your target- audience. Find out where they're logging in the most and where they're engaging more often. Find out your influencers, talk to them and follow people. Do a lot of comment marketing on sites (that maybe your competition or just draw heavy traffic).Do let me know, if you have any further questions.Hope this helps!
It depends market to market , every market has different conditions and customers are using different media .... like south Asia and middle east has different tastes and this also reflecting in social media too
1. Advertise
This one is so obvious, we’re going to look at it first. Paid search, social media advertising and display advertising are all excellent ways of attracting visitors, building your brand and getting your site in front of people. Adjust your paid strategies to suit your goals – do you just want more traffic, or are you looking to increase conversions, too? Each paid channel has its pros and cons, so think carefully about your objectives before you reach for your credit card.
2. Get Social
3. Mix It Up
4. Write Irresistible Headlines
5. Pay Attention to On-Page SEO
6. Target Long-Tail Keywords
7. Start Guest Blogging
8. Invite Others to Guest Blog on Your Site
9. Go after Referral Traffic
10. Post Content to LinkedIn
11. Implement Schema Micro data
12. Link Internally
13. Interview Industry Thought Leaders
14. Don’t Neglect Email Marketing
15. Make Sure Your Site is Responsive
16. Make Sure Your Site is Fast
17. Foster a Sense of Community
18. Make Yourself Heard in Comment Sections
19. Examine Your Analytics Data
20. Get Active on Social Media
21. Submit Your Content to Aggregator Sites
22. Incorporate Video into Your Content Strategy
23. Research the Competition
24. Host Webinars
25. Attend Conferences
There are numerous websites to find out the traffic on websites but the simplest yet effective one is https://www.similarweb.com
where you can also compare your websites traffic with that of your competitors on basis of categories and your national and world standing in similar catogery.
Check the camparsion of Monstergulf and Bayt in the given below link.
https://www.similarweb.com/website/bayt.com
agree with Mrs.Ghada Eweda very well Explain the answer.
Hey thanks Francis for the A2A.
Ghada has given a very comprehensive and impressive answer but my two cents addition would be the usage of whatsapp marketing and email marketing.
You can reach out to your customers via their whatsapp - when they sign up for your product and give their details, you can share the Vanity URL of a particularly interesting page which you think would make them interested in your product/service.
