What are the steps involved in effective internal marketing practice?

• Hire an internal marketing coordinator (IMC). Find someone who can work specifically on internal marketing for your practice. When a practice has a part-time IMC in place who implements effective internal marketing strategies, the office is positioned to increase patient referrals, production, and profitability.• Take an organized, systematic approach to internal marketing. Internal marketing represents the best way for dentists to grow their practices. External marketing, such as direct mail, is not only expensive but often produces limited results. To create the best long-term results, IMCs must implement consistent internal marketing strategies, motivate patients to refer, and develop the practice brand using established protocols.[Native Advertisement]• Be frequent and be consistent. The old saying out of sight, out of mind holds true in marketing. That is why dentists need to have an effective internal marketing program that promotes their practice often and consistently. • Make internal marketing a long-term business strategy. Internal marketing is just as important as the operational aspects of the practice, such as collections and scheduling. To grow their practices, dentists need to have a strategic internal marketing plan in place at all times.