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Target audience rarely take risk hence associate themselves with blogs that they know. In order to generate recognition and association for beginner blogger, the following information will be helpful:
Background information on the blogger and the blog are required to help build trust and confidence in the minds of target audience.
The reason for blogging will help establish likeability and drive readers towards making positive decisions.
The content needs of your target audience will further help you to allign you content to their information needs which implies that you content should be reader driven and reader value adding.
The presence of user friendly guides to help readers access, read and leave feedback
In essence, frequent usage evaluation is required to identify target audience true needs and provide them effectively. This will help gain reader recognition, association and brand image.
