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Social media allows individuals, companies and their clients to communicate directly and frequently, forming strong relationships and even allowing them to collaborate on projects. Businesses adopt social applications and see it topple walls within traditional management structures.
Companies can positive use social media for various applications such as marketing, promotions, communications, customer feedback, people's opinion, product development and many more...
In the recent times, social media has a very strong role...
Definitely, social media revolution helps entrepreneurs for business development. Social media allows companies and their clients to communicate directly and frequently, forming strong relationships and even allowing them to collaborate on projects.
Therfore, Businesses adopt social applications and see it topple walls within traditional management structures.
Up until now, social media has been optional for businesses. But Charlene Li, one of the world's leading thinkers on social media and co-founder of the Altimeter Group, a research-based advisory firm in San Mateo, Calif., predicts that companies that do not get on the social media bandwagon soon--within three to five years--will not survive. It's not an overstatement to say social media is transforming every aspect of business.
Social media is not just about a moldy Facebook page updated once a month or sporadic tweets!! The change is nothing less than the brink of a new social media ecosystem: one where every corner of an organization is in continuous collaboration and where customers are instantly part of that conversation.
Social Media Revolution is over it has become mainstream nowdays. Social media Platforms may be used to improve both internal processes as well as product development, CRM and branding. In order to tap in the Social Media potential in case of products and services the company must focus on its Target Segment and deduce the optimal Social Meda Platform that may give maximum results. For instance if you are in the business of High End Secure and High Performance Professional Smartphones then you may benifit significantly by Advertising on Linkedin rather than just on Facebook.In case of internal refinement companies may focus on greater communication as well as expression using social media platforms.
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so far social media platform has served businesses/organizations for promoting products/service and for discussion pannel between buyer and seller which are both free of cost.
How ever companies may use social media for other purpose such as for data collection, contact detail, buying behavior information, to target audience. These information does help significantly as you have a broad range of audience and large pool of customers. Since social media's are free mostly most people have access to it and businesses can communicate about their products, promotion or events freely to attract and create demand of their products/service. Their are how ever various strategy on e marketing for it to successful.
Social media is the best platform for community engagement. However, it depends purely on the company and its specialty; a restaurant would have an easier time that a marine survey company.Companies that are more specialised/niche however can use social media to expand their network of past and future clients by contacting them on their respective profiles.
Social media helps find new customers and expand your audience.
Social media is an easy way to learn about your audience.
Social media helps target audiences more effectively.
Social media allows you to receive instant feedback from your customers’ perspective.
Improve market intelligence and get ahead of your competitors with social media.
Social media lets you increase brand awareness and reach with little to no budget.
Social media improved brand loyalty.
Social media decrease marketing costs
Now days, social media is one of the best venue to create your brand image and increase your outreach. However, when you are overly exposed to masses you must have proper planning for that. Don't only use social media for up selling and marketing but use it for improving your image that will subsequently serves in your organisation development.
It’s easy to see that the rise of social media has changed the way we communicate with those around us. It seems like we spend more time sending messages on Facebook, Twitter and LinkedIn than we do actually talking to those in our network. But although social media gets a bad rap for de-personalizing our connection to others, there are some business benefits to this new form of communication.
Social media allows…
Immediacy
When customers post on your company’s social media channels, they expect an immediate response. The days of waiting on hold to talk to someone on the phone, or writing and mailing a letter to a business are long over. For some business owners, this is pretty scary. If they are angry or irritated, customers can post in the heat of the moment. But it’s also a great opportunity. If someone is upset with your company, you know immediately. Which means you can react immediately. And if you address the problem in a timely manner, there’s a good chance you can get the comments removed – or at least edited to reflect that you took action.
A few years ago, someone may have had a disappointing experience with your company, and you may never have known. Now, social media gives customers an outlet to express their disappointment, and gives you an avenue to fix the situation.
Access
Who’s your dream client? Is there a person or another company that your company would be excited to land as a customer? In the days before social media, you had limited options for reaching out to that person or company. You could write a letter or an email, which may or may not get a response. You could call the company, but then you have to get through the gauntlet of receptionists and assistants - and you’ll probably end up in voicemail. You could visit the company, but chances are, you won’t get past the lobby. Today, if you wanted to connect with a certain company, how could you do it? How about sending the CEO a connection request on LinkedIn or tweeting to him? Or writing a post on the company’s Facebook fan page? Social media has given us access to businesses and the people who run them that we have never had before.
Connection
What makes a referral so good for business? The fact that your customer has been personally recommended to you by someone you both know. Relationships hold a lot of power in business. But you don’t have to wait for an introduction to know how you and your prospects are connected. Just look on social media. Chances are, you know someone in common. Wouldn’t it be easier to ask that person to introduce you than to make a cold call? How much warmer is that first meeting when you can chat about someone you both know? And, if you’re connected with Jim, and I’m connected with Jim, and I think Jim’s a good guy – well, chances are, you’re OK, too! That’s social proof, and it’s good for business.
Research
With all the information out there on the internet, there’s really no reason to go into any sales call or networking meeting blind. Need to connect with a certain prospect? Google them. Check out their social media accounts. You can go into that meeting with some knowledge of the prospect’s hobbies, interests, family, professional background – and just about anything else you want to know. You know your customers are doing research about your company, now you can turn the tables and learn about them, too!
Social media provides a new level of transparency in the business world. Perhaps our interactions are less personal, but in many ways they are more authentic. The days of separating your ‘work self’ from your ‘real self’ are over, so maybe it’s time we let down our guard & embraced it.
