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Social media marketing is effective for both B2B as well as B2C businesses. Again it depends how you brand your self on social platforms. Social media contributes in improving your digital PR, brand image & brand recongnition. It also contributes in genereting leads a well. Most of B2C business are only using social media for their operations. Yet again for B2B it is a neccessaity. A company has to change it self according to the new trends in market. Social media is the new medium used for advertising these days. It has taken a large chunk of portion of advertising from conventional print and other electronic media.
Social networking is one of the best marketing platforms now, both for the private individual people or companies , but only difference is the message directed each of whom the message is directed from the company to someone quite different the message from company to company
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