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Customer is the lifeblood of every company. So managing relations with customers means to enhance your business worth and profitability. Customer's satisfaction means alot to any company which can lead to more successful results.
Very usefull for managing all your company’s relationships and interactions with customers and potential customers
compile information on customers across different channels or points of contact between the customer and the company which could include the company's website, telephone, live chat, direct mail, marketing materials and social media.