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Hi Khizra, thanks for the A2A.
Google search sends us 10 times as many site visitors than social media sends us. We also find that email marketing is far more effective as a tool to close sales than social media, and email marketing has a 4,300 percent ROI. Social media isn’t close. So before you put your money, time, energy and your reputation into social media, focus on ROI. Get your website and email marketing strategy in order.
- If you want to run social media and you work for a B2B company, make LinkedIn your absolute, number one social media priority. It’s responsible for driving 80 percent of all B2B social media leads.
- This includes,
Publishing on your LinkedIn company page — now, Use LinkedIn’s Showcase pages, Start commenting in LinkedIn Groups (Don’t spam everyone with tons of sales messages, but share useful information, get your name out there and meet some people. If you have a budget, you might consider using a tool like Oktopost to reach users in a number of groups. But, it’s free to start posting yourself.)- if you’re at a B2B brand, your company attends a fair number of tradeshows. What do you need to succeed at tradeshows? Buzz. You want an interesting and exciting booth that people talk about. So, start the conversation on social media, send emails and use all of your marketing channels to promote all the interesting things you’re doing at your booth.
- If — and for some companies, it is an if — your audience is active on Twitter, Follow them, and group users into logical Lists. You’ll want to have a List of the corporate accounts that matter, a List of the journalists you want to reach for PR purposes, and a List of people who may buy from you. ReTweet those actual people, share their content, comment on their posts, Reply to their Tweets, and once in a while, if you’ve built rapport with them, Tweet useful resources directly to them.
- Attend Tweetchats : Tweet chats are weekly events where people follow a specific hashtag at a specific time, e.g. 12pm – 1pm every Thursday. Twitter users will comment with that specific hashtag in every Tweet they send, and anyone following the hashtag can see that Tweet. The conversation will center around a specific topic, such as leadership, branding, entrepreneurship or many others.
- Use a social media monitoring and publishing tool I use Hubspot because of its impressive email marketing and website integration.
Start with these simple steps, be patient and try multiple things.
Hope this helps :)
