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To start with any kind of marketing it may be social media or other like in offline, the upmost thing is that we should know what is the objective of marketing and who is our target audience. After that we can choose any or multiple platforms of Social Media like Facebook, Instagram, YouTube, Snap Chat, twitter, LinkedIn, ..or any other.. Mostly Social Media campaigns are run for brand awareness and engagement. so we should try to post something by which consumers are getting benefit it can be in form of Knowledge, Monetary, Gifts.. etc .. for that blogs, articles, Latest news, offers, discounts .. are some example
No matter what kind of business you have, whatever platform you use. One of the best social media campaigns nowadays are the kind that lets the customers and the clients participate (e.g. interactive polls, games, etc.)
There are no templates for marketing, more so social media campaigns. We need to know and prioritize our business objectives first and get an in-depth understanding of the market. Knowledge of these will enable us to create, execute, and monitor a sound marketing campaign rolled out on social media.
Have a register with Amazon, Flipkart, then Facebook, you tube videos. etc.
Linkedin, Facebook, Twiter etc
Unfortunatley the online media is congested right now, one simple tactic to sucsseed is what i call the art of noise. Good planning, patience, and differentiation are the magic formuls.
Content marketing, Google ads, Bing ads, Display ads, Facebook ads (interactive), Contest, Referals , Auto probes and Auto mailer
If it's an e-commerce for fashion or consumer products, it should be Facebook and Instagram social media campaigns. It's all about a numbers game - the higher the followers/likes, the further your product will reach the market - so I suggest to initially outsource the liking and following of your target market profiles.
First you need to build a high number of followers with the following strategies.
Facebook Strategy
Facebook post booster is the most effective strategy to increase your traffic on your website. If you are just starting, you would need to spend first in Facebook post boosters, to gain more likes on your page and increase traffic on your website at the same time.
There are plenty of Facebook promotions you can choose from; Promote your Page to get more likes on your page, Sign up promotion so that you can have more contact emails that you can use on your newsletter, Post booster to ensure your post can be seen first by your followers and their friends.
Also, the best thing about Facebook post booster, it allows you to promote your post on your instagram account, so it should be another source of traffic to your website.
However, it is best to have a separate Instagram activities from Facebook, as profiles behave differently on both social media.
Instagram Campaign Strategy
1. Identify your market and break it down by location, age, lifestyle, likes and hobbies, interests
2. Once you have a clear picture of your perfect customer, find some few profiles that match your criteria, and get more details of their interests through their instagram profiles - eg. posts, following
3. Find the common profile that they follow, wether it's a place, celebrity, products, etc
4. Start with the place - then look for all the profiles who'd been to the place, or followed the place, Follow and Like their photos so they can follow you back. Then go to the rest of the interests that your market is following and follow them.
5. Another strategy, find the "star" in your market in the area and offer them to place your product or promote your product on their profile with the link of your instagram profile
6. One of the obvious strategies also is the paid advertising campaigns where you direct your market to your online shopping website.
My experience in database management and marketing help in analysing the online behaviors of the market. Database is not so different from social media, it's all numbers game, with accurate profile and strong analysis of the target market.
1/ Attracting leads with offers and promotions on facebook. Offers promoted on a newsfeed which can get six times more engagement that ads placed in the timeline.
2/ Use soclal media to engage with email subscribers. invite your subscribers to like or share your social media pages is not only good for your business but it also provides more interactive content for your readers.
3/ Create a linkedIn profile. Using a linkedIn profile to promote products or services or write interesting articles to further engage your audience.
It really depends on what you you're selling.
Which will determine your target audience. From where you can go on to picking the right platform for you, amongst the vast range of choices including YouTube, Facebook, Twitter, Instagram, Pinterest, Snapchat, etc.
Once you have your priorities set, you need content.
Most brands lose out on that opportunity to come out as that cool new hip brand by overdoing the cool-ness or sass. You don't want people to cringe at your oh-so cherished witty content. It has to be subtle and classy. So make sure you have the right content, the right words and right approach to promoting your business.
Then comes Paid Ads.
If your content does well on its own organically, it deserves a little push. (Facebook and YouTube especially)
And if it didn't do well? It could use some of that push.
Paid Ads can bring you the maximum reach that the content deserves.
Consistency is another major concern.
Once you have a page, thousands of fans who like it, you must upload and send out content regularly, without its quality degrading. Otherwise you'll lose out on those likes and followers that you worked so hard for. Can't afford to be that brand that died out after a few promotional videos or funny posts. Consistency ensures cognitive ease.
Innovation, lastly, is what most brands fail to do.
If your page or account becomes monotonous and famous for only1 particular type of thing, its almost dead.
