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What is a benefit of online advertising with Google AdWords?

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Question added by amer khattab , Senior Web / graphic Designer , Hybrid Solutions (VertexFX Platform)
Date Posted: 2016/08/15
Amir Ali Akber Ali
by Amir Ali Akber Ali , Digital Communication Coordinator , Aga Khan University Hospital

Shortest way to get success in your business, You can directly market you product to the relevant audience

Ajit Singh
by Ajit Singh , MANAGER- OPERATIONS , Lifestar Technical Service- Visa on A.A Computer Network

It takes a little  time for your website to appear on the first page for "organic searches", with Adwords, you get good motivation in less time i.e. is sales or service inquiry. 

amer khattab
by amer khattab , Senior Web / graphic Designer , Hybrid Solutions (VertexFX Platform)

Ads are displayed to users who are searching for a particular product of service

Deleted user
by Deleted user

While there are so many benefits of using AdWords, I'll try to point out some of the most important:

- the Search network allows a business to present ads to users who are actively looking for products or services similar to what the business offers. Witth a good keywords research and good copy, the ads will triger clicks from the right people

- Google is constantly improving the service and the variety of ad formats available makes it easy for vitually any business to strive get good returns from advertising with AdWords

- Although the interface may be a bit hard to "digest" from the beginning, once you learn it, you can make use of lots of tools and insights to have a very good control over your budget and get the expected results from the running campaigns

- for Mobile advertising, AdWords easily integrates with other mobile analytics providers, to fetch campaign results to a broader set of results related to app analytics. 

Owais Jaffar
by Owais Jaffar , Head of SEO and Social Media , Knowledge Path

It allows you to target customers over the internet who use different services like Search Engines, Emails, Video and Content websites etc. Also it cost much less than the traditional marketing also known as offline or ground marketing.

Irshad Shaikh
by Irshad Shaikh , Manager - Digital Communications , A.D.A.M India, A Division of Ebix Software (India) Pvt.Ltd

It depends on what kind of business goal do you have! Google, the uno numero (number1) website as of today for everyone in the world. Imagine the kind of exposure a business could get on a platform like this!

The platform that we choose for offline marketing like TV, News Paper, Radio, Banners, Hoardings, etc are traditional methods & not to forget that they are way too expensive whereas through Google Adwords, everything remains the same but the world is different. Internet, the virtual world is full of opportunities as compared to the actual world. Over here, you define your audience through Demograph/Geograph (national/international), assign a budget of your choice (there's no minimum budget), define the objective & begin. 

Google Adwords gives you a variety of options for your business goal to choose from like Branding, Awareness, Lead Generation, Traffic diversion, App download (Play Store), Video marketing, display ads, etc.

To make it more simple, Google is like a shopping mall & Google Adwords is the receptionist which helps the customer in visiting their desired shop for the right product/service.

For more information you can visit my page: Social Media Expert

arslan niamat
by arslan niamat , SEO Expert , Freelancing

the best way to target audience in a short period of time but also need to take a closer look into the campain which you have laucnhed and keep improving to get more results.

Raguramamoorthy kamatchi
by Raguramamoorthy kamatchi , Digital Marketing Consultant - SEO Specialist , Infowave knowledgeware pvt ltd

1. Can measure your ration between investment & profit .

2. Can target 80 % of internet users.

Naveed Ali
by Naveed Ali , Digital Marketing Manager , Tile Mountain UK

The main benefit is the target Market all over the world.

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