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Mass marketing increase market share and one-to-one marketing increase share of customer. Which strategy will increase the Sales?

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Question added by Muhammad Adeel , Sales And Marketing Executive , TANZEEM HEAVY EQUIPMENT RENTAL LLC
Date Posted: 2016/08/16
Mohammad Tahan
by Mohammad Tahan , Customer Experience Executive , FlyDubai ( Temporary Contract )

Thank you for the invite.

Good Day!

i believe mass marketing increase share of customer because you can set alot of giveaway and promotions to the exist customers as also you already likely collected a lot of information about your customers , including where they live , and how they prefer to pay and what they pay , as you can call it customers date.

Nadjib RABAHI
by Nadjib RABAHI , Freelancer , My own account

The discounts policy

The promotion plays an important role on sales

The increase in the number of buyers

The customer loyalty to the brand or store

Muhammad Khan
by Muhammad Khan , General Manager Operations , QFAWS ENGINEERING (PVT) LTD

Actually both of the strategies are aimed at increasing sales and the proper selection of the strategy depends on the nature of product and customers profile (Market segment)....

Samy Yousef
by Samy Yousef , Sales Representative , Experts Partner

I agree with Mr nadjib at The discounts policy thx all

Deleted user
by Deleted user

As the question body is saying, marketing is one of many strategies to increase sales. I will say it is among the most important strategies.

Now using marketing, you have increased the market share and share of customers which is reflecting directly on your sales. But, don’t forget that all your increase is because you gained the trust of your customers. Do not lose it!

Angeli Ymasa  Mayugba
by Angeli Ymasa Mayugba , Personal Assistant | Events and Marketing Executive , Cocoville

Mass markekting strategy is a big breakthrough for a company , making you known in a wider audience, and introducing your products  on a wide area of market will definitely increase sales , broadcasting your products by tv radio online is the best idea as people nowadays are in the new era of computer everything is electronic, it's much easier for businesses to reach out to customer as well as will be more convenient to customers .

Ragesh Nair
by Ragesh Nair , Sales Manager , AIKON

Depends on what you are selling. Retail products can be sold through mass marketing. Professional products need one to one sales.

Asish Sarker
by Asish Sarker , Director Marketing , Barisal Biotek Ltd-UK

In every place it is not correct. marketing in right time right person.

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