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It can take hours if you take research done in parallel to the writing process. That time can be reduced if you simply start with your perception about the topic; this way it would kick your mind into gear and start thinking about it; also facilitating research.
Based on my experience, it takes at least two hours for me to write a 3,000-word blog/article. This is excluding the research I do on the topic.
I think they should read more and more before writing
Searching & Reading increases your words fastly
Thank you for your lovely invitation