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social media like facebook , where you can promote your sme business
The most effective and cost efficient digital medium now a days is LinkedIn to reach directly the people in industry those who need your goods. LinkedIn is digital medium where you deploy best practices and truthfully represent yourself and build network among your industry professionals and see how rapidly you will be heard. I would not vote for Google adwords but organic SEO work for better traffic towards your SME business portal would be a plus and can bring positive change