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These tool is scanning through search engine results for the keyword/phrase you entered to determine where your website or link is located. As the test runs, it’s good to see green results immediately. That means your website was found on the first page for results by search engine for that keyword. Even if you don’t have a position in the top3, a front page position is good news. However, if your website isn’t showing in the top ten pages then you have a problem. Either you haven’t optimized for that keyword, or you haven’t followed quality guidelines and your website may be penalized.
Yes I have some experiences using rank checker tools. It helps to know the positioning of your site in relation to the competition for the keywords you wanted.
It gives also an idea of your advancement if you are working on referencing your website.
I prefer my other tools that are proven and much more accurate, I am not saying Fat Rank isn't since the activities most tools do behind the scenes are mostly the same, its just that it has limited functionality and I have to work on 100's of keywords so it is not feasible for me.
Fat Rank is a Google Chrome extension that checks the ranking for a particular keyword in Google for the website you are currently viewing.
That may be usefull and can be used to in part of Marketing Research.
Fat Rank is a FREE lightweight keyword rank checker tool. It's a simple light weight tool designed to do one thing very very well. Check the ranking position of the website you're on for any entered keyword or phrase. It is very practical and usable for both competitor research, prospecting and even simple ranking reports for your clients.When you click on the extension icon you can type a keyword or key phrase and the extension will return the current Google ranking position for that domain and also provide you with the url of the page the keyword ranks for. It will search down to a ranking depth of 100. If the domain doesn't rank for a keyword within the top 100 positions, it will simply display 'Not found'. You can make multiple checks and all these will then store in your session history tab where you can export via a CSV.Beautifully simple, usable and practical tool designed for SEO's by SEO's.