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SWOT analysis is analysing whats the Strengths, Weaknesses, Opportunities and Threats of the company in order to find defects and plan solutions and/or invest in the strengths.
SWOT analysis is usually a technique that is used to understand your competitive advantage and compare it with the players and overall market situation and make an strategy based on which your business is conducted by overcoming the weaknesses, neutralizing threats and tapping on the opportunities
SWOT Analysis is a useful technique for understanding your Strengths and Weaknesses, and for identifying both the Opportunities open to you and the Threats you face.
In a business context, it helps you carve a sustainable niche in your market.
In a personal context Add to My Personal Learning Plan, it helps you develop your career in a way that takes best advantage of your talents, abilities and opportunities.
Strength, weakeness, oppourtunity, and Threat. It is effective , were in , the company is in " Loss " , condition, and to compete with , rival firms, and to monoploize, the market.