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Does Niche necessarily mean small?

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Question added by Ashraf Alsinglawi , Medical Supply Chain Planner , International Committee of the Red Cross
Date Posted: 2013/09/27
lamia  alaubaidi
by lamia alaubaidi , Marketing Manager , Vanguard Management Consultants

small compared with what ? neche is more spesific but, it is the the net & pure target ...so it is so clear & u will get what u want fast ..with small period of time not small profit .

Deleted user
by Deleted user

it depends on how we perceive it,becaus niche is actually a business zone u created for yourself that u have competetive advantage over other players or perhaps a part of the market share u discovered which already existing players has not tapped.it usually yields good  huge returns

IRPHAN GHANI
by IRPHAN GHANI , Senior Management , A

Niche market is a part of market being targeted for a particular product / services which also defines its features to meet that niche market requirements. Since it is only a part of larger market territory, it has to be small.

Example: Sports cars targets niche market in urban areas. 

Deleted user
by Deleted user

No, it means product features aimed at satisfying specific market needs, as well as the price range, production quality and the demographics that it is intended to impact.

Martha Kambili
by Martha Kambili , Marketing & Customer Experience Consultant , Independent

Definitely NO. We should pay attention to niche market (market, segment, product), since most of the times brings to the company more VALUE (profit, loyalty, opinion leaders, brand ambassadors).

Wish you all a great day!

Faisal Khan
by Faisal Khan , DIRECTOR OF BEVERAGE OPERATIONS , Continental Beverages Ltd /RC Cola

No.It means Edge .It could be high-quality product or service.

Deleted user
by Deleted user

Yes it does represent to mean a small number of customers who are at the top of the pyramid. However, it does not mean small profit.

Deleted user
by Deleted user

Niche segment should be smaller in number comparative to other segments as it represents a specialized segment of a market. However, it can potentially be quite substantial in sales revenues and profitability.

WASEEM MOHAMMED ABDUL
by WASEEM MOHAMMED ABDUL , Planning & Purchasing Executive , Sterling Perfumes Industries

niche is small group of customer who want more profit

 

Musa Muhammad Dandikko
by Musa Muhammad Dandikko , Ag. Head of Procurement , Federal College of Education, Katsina

Niche means small and shallow. In other words it means a market where the segmentation is not in a wide scope.

Joseph Owuamanam
by Joseph Owuamanam , Secretary , Skylimit Ventures

actually if am granted the oppurtunity to run a niche, which generally looking and critically elaborated as  small .you as an individual can change it by making that niche to become a complex and no more a niche .turning that niche into a complex makes that niche not to be small again so niche can be transformed but cant be changed

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