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What is Mission Statement ? How it differs from Goals of the company ?

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Question added by Mohammed Asim Nehal , M Asim Nehal & Co , Chartered Accountants
Date Posted: 2016/10/04
Omar Saad Ibrahem Alhamadani
by Omar Saad Ibrahem Alhamadani , Snr. HR & Finance Officer , Sarri Zawetta Company

Thanks

..... Mr. Duncan by his answer covered the question

 

Regards

 

Duncan Robertson
by Duncan Robertson , Strategy Consultant , Duncan Robertson Consultancy

The goal of a company is to make a return on the investment of the shareholders.  That is what a company is for.  If there are any specific sub-goals, they will be given in the constitution documents.

Mission statements do not mean anything, and should always be ignored.  Most are intrinsically meaningless.  Some are written specifically to satisfy or mislead specific groups, perhaps employees or protest groups: usually at least some of the target group is foolish enough to pay attention.

The only way in which a mission statement is ever useful is that sometimes it gives a clue as to whether the directors are competent, incompetent, mad or evil.

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