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YouTube, Whatsapp, Mobile Toilets, Tanning Beds.
Digitalisation has enabled many new business models. For today’s world and even since a few years ago, they’re all “weird”. E.g. Facebook being one of the largest media companies yet doesn’t create any, Uber being one of the largest taxi companies yet doesn’t own any car, and the best one being Airbnb as the largest accommodation company in the world yet doesn’t own any real estate. What makes such business models weird is their ability to kick out some core technology inventors such as Kodak and Blockbuster (by Netflix)!
Bottled water, valet parking, pet grooming
Instagram & Apple deciding to sell songs...
StarBucks a cup of cofee for many $$$
Time and Market Under Standing
Unconventional can definitely do the trick though. Or maybe something that others considered impossible or ridiculous. Flipkart in its nascent stages followed a highly unconventional SEO strategy. This was before the VC funding days and during this time E commerce companies were having major challenges building user trust levels in India. So apparently the strategy was to appear on google everywhere no matter what was searched. This led to Google changing its policies but it was definitely effective. Other than that I feel the entire concept of Customer acquisition cost was extremely weird before it became mainstream. Imagine 10 years ago if someone said"Yeah, I am paying that guy to buy from me."
Most of the successful business in the first appearance seemed weird
It will harmfull for company.
The Pet Loo
The Pet Loo is a square of fake grass, which sits atop a simple waste containment system that you put inside your home or apartment. It’s just like a mini-backyard where your dog can relieve himself. Although. Good idea? No doubt.
Online recruitment businesses
