How is marketing going to evolve over the next years as a result of technological innovation?

Will be fully automated based on AI (artificial intelligence).

Social media marketing is increasingly patronize by business owners, hence it will monopolize the business world.

Marketing has become more tech oriented nowadays and in the forthcoming years it will be riding on the technology platform increasingly only to provide more customisable solutions. Gone wll be the days of a common marketing push or strategy and instead it will have to tailor make its offerings to different customers in different settings at the same time. 

To do this, marketing will leverage on IOT - Internet of Things, augmented and virtual reality, digital push, mobile platforms etc. 

Marketing will also move from a static planning tool to a more dynamic environment where decisions will be taken on the spur of the moment and strategies changed frequently to keep pace with customer likes and demands. I also see an increasing push on CRM systems - for, a happy customer will always be a loyal one and result in increasing sales for the brand !

The possible development of technology in the next ten years the market will be heading to the use of technology in marketing operations only in certain areas.

And in particular in food products because the eye eat before you eat mouth

"Over the next five years we’ll see technology . . . become a part of the core fabric of marketing itself." New technology has given us much better data in some places, for instance, end-to-end attribution in search is a current reality. But for the majority of companies who sell goods in stores will still struggle with end-to-end attribution five years from now.

Thank you for the invitation. I agree with the answers dear professors above.

As technological change accelerates and adoption rates soar, ten pivotal trends loom large on the top-management agenda.

1. Joining the social matrix

Social technologies are much more than a consumer phenomenon: they connect many organizations internally and increasingly reach outside their borders. 

2. Competing with ‘big data’ and advanced analytics

Three years ago, we described new opportunities to experiment with and segment consumer markets using big data. As with the social matrix, we now see data and analytics as part of a new foundation for competitiveness. Global data volumes—surging from social Web sites, sensors, smartphones, and more—are doubling faster than every two years.

3. Deploying the Internet of All Things

Tiny sensors and actuators, proliferating at astounding rates, are expected to explode in number over the next decade, potentially linking over 50 billion physical entities as costs plummet and networks become more pervasive. 

4. Offering anything as a service

The buying and selling of services derived from physical products is a business-model shift that’s gaining steam. An attraction for buyers is the opportunity to replace big blocks of capital investment with more flexible and granular operating expenditures. A prominent example of this shift is the embrace of cloud-based IT services. 

5. Automating knowledge work

Physical labor and transactional tasks have been widely automated over the last three decades. Now advances in data analytics, low-cost computer power, machine learning, and interfaces that “understand” humans are moving the automation frontier rapidly toward the world’s more than 200 million knowledge workers.

6. Engaging the next three billion digital citizens

As incomes rise in developing nations, their citizens are becoming wired, connected by mobile computing devices, particularly smartphones that will only increase in power and versatility. 

7. Charting experiences where digital meets physical

The borders of the digital and physical world have been blurring for many years as consumers learned to shop in virtual stores and to meet in virtual spaces. In those cases, the online world mirrors experiences of the physical world.

8. ‘Freeing’ your business model through Internet-inspired personalization and simplification

After nearly two decades of shopping, reading, watching, seeking information, and interacting on the Internet, customers expect services to be free, personalized, and easy to use without instructions.

9. Buying and selling as digital commerce leaps ahead

The rise of the mobile Internet and the evolution of core technologies that cut costs and vastly simplify the process of completing transactions online are reducing barriers to entry across a wide swath of economic activity. 

10. Transforming government, health care, and education

The private sector has a big stake in the successful transformation of government, health care, and education, which together account for a third of global GDP. They have lagged behind in productivity growth at least in part because they have been slow to adopt Web-based platforms, big-data analytics, and other IT innovations. 

In short, as these trends take hold, leaders must prepare for the disruption of long-standing commercial and social relationships, as well as the emergence of unforeseen business priorities. The difficulty of embracing those realities while addressing related risks and concerns may give some leaders pause. 

I think through the development of applications and ease of marketing in which

• The new definition of marketing is relevant information to interested people. Technology will continue to lower the cost of identifing interested people, and targeting them with relevant information.

The future will be more of what we already see. But eventually the changes accumulate to the point where it begins to feel like a different kind of thing.

What will that look like?

There are 5 main use cases all of which will be increasingly personalized

1. Smarter Search
2. Personal Shoppers Services - Like Trunk and Barkbox
3. Smarter Bots
4. Curated channels for discovery (think of Pintrest board and fashion bloggers and sites like "Touchofmodern.com and dayoftheshirt.
5. Helpful In-context support (that also up-sales you on more products - think of Amazon: "people who bought this also bought this")
6. More product placements and sponsorships (Look for more NPR and PBS "brought to you by..." statements)

Smarter Search

When you type a query into Google for Taxi - it already returns different results in New York than in Houston. How? Because it automatically appends you location to the search. In addition many of Google most popular searches have been manually fined tuned. 

Personal Shoppers

I also think you will see more trust based marketing with services like Trunk that will simplly surprise you with new goods each month for a fee. With Trunk a personal shopper interviews you to understand your tastes and sizes and send you things you will like automaticly. But your favorite retailer doesn't need to interview you. They can analyze data they already have about your size and presences. I expect shopping to be more personized in this way.

Smarter BotsBut the most radical and visible change in marketing will happen in the daily interactions with bots.  Amazons Alexa and Apple's Siri will soon be able to respond to requests like "play me something new and interesting" - and it will. 

Curated Content

Unbiased, trusted collectors, bloggers, and reblogers on social media who amass large followings because of their eye for quality. Tapping into these channels is huge for marketers.

In context

Tapping into the right place and the right time is everything. Its easy to sell batteries to someone that just bought a new toy that needs them. As platforms get smarter, marketers will take advantage of ways to comarket along side complimentary items.

Sponsorships and placements

No one watches 30 second TV spots. They get their TV on Netflix, Apple, or Hulu or the recorded it. Even the "limited" interruptions are too much. I like what NPR and PBS do and tell you who paid for the show. ABCmouse.com hit a homer when they paid for Curious George on PBS. I've seen their ad 500 times since my son turned 2.

Technology changes much faster than human nature. We all want to be delighted, entertained, educated, informed - we want novelity and fashion and beuty. We all just have a slightly different definition of all those things. Technology will soon get to the point were the bots in your life know you better than you know yourself.