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Dear Elizabeth, It is the first and foremost choice of the employers to attract and retain the best talent so that they could meet their objectives….. but the good news is that every time this would not happened as to be an employer of the choice organizations have to put a loads of efforts and develop attractive polices and environment which is not easy. The employees especially the generation X & Y are very choosy in selecting the employer and there is another simple rule is that this world and corporate world is composed of genius, mediocre and labor class employees and all are necessary for the success of world and organizations. So be sure, everyone has its role in this world and organization.