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How Can You Know If Your Organization is Ready For Internal Social Media?

Hi, I blogged about this topic and thought it might be of relevance to many on this forum. Keen to hear your views. http://intraskope.wordpress.com/2013/04/27/is-our-organization-ready-for-internal-social-media/

Social Media Marketing
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Question added by Aniisu K Verghese , Director , Sabre
Date Posted: 2013/05/06
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Somesh Khandalkar
by Somesh Khandalkar , Head of Online Marketing , Gozoop

If you can define your social media objectives clearly and if it finds a place in your marketing strategy then you can think of taking it in-house.
However, cost and expertise are two factors that affect this.
Cost: Does it make financial sense to invest social media Expertise: Do you have in-house resources or are you willing to hire a few Hope this helps.

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