In a world where almost anyone can advertise almost anything in almost every way possible, how will you advertise a very common product or service?

When you have a common product or service, your marketing mix should include three vital components: Guerrilla marketing, Influencer marketing, and Affiliate marketing. These would help your common produce or service to stand out.

However, you can't just rely on the above mentioned strategies. You will still have to include combination of conventional and digital strategies into your marketing mix.