by
Sohail Sarwar , Manager Marketing & Client Services for Enterprise Softwares & Strategy , Generix Solutions & Consultancy Services
Business process in simple & practical terms is : Best pattern to perform a certain function for great productivity and results.
For example :
Cold Sales business Process
1 : Prospects research (market segmentation , data base, need analysis , paying capacity, compitition, which product to offer)
2 : Open up contact ( Introduction, understanding need exactly, pitching solution)
3: Pre- sales : Proposals , Proof of concept, Demo , response to RFQ
4: Agreement / Contract 》Invoice 》Collection
Similarly in marketing , Finance , Supply chain , HR and other business processes can be dedined by thinking in Strategic management perspective to utilize your resources effectively for better customer satisfaction.
Once business processes are been set, everyone in organization in that particular business funions follows that for achieving greater efficency.
Managers less likely to involve in tactical and operational things once processes are set and they can focus on high level tasks. If you are manager, still business processes helps you to check your own and that business functions and team performance. Saves lot of time and energy.