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FMCG purchases
We should be always helpful to the customer while they are in the store.
we show the customers all the new items in the store.
We should ask the customers what age kids what they are looking for the items.
Help the customers try on or fit merchandise, bag or package, and wrap gifts.
In store purchses are primarily influenced by the following factors:
Prominence of the merchandise with right, competitive and identifiable pricing
Brand name; Product Placement; Packging ;Repution And Pricing
Listen to customers carefully and understand their needs. Listening is a building block of communication
the most important factor in influencing in store purchase is product quality,pricing,brand name,product packaging and the reputation of the store.
