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Staying competitive requires a genuine understanding of customer needs and desires, but not without first listening. Do we agree to this?

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Question added by Heavenly J John , National Head - Aftersales for Ford , Saud Bahwan Group
Date Posted: 2016/10/24
Vaiyapuri Gopalakrishnan
by Vaiyapuri Gopalakrishnan , Manager - After Sales , M/s Saud Bahwan Automotive llc

Active listening involves being totally focused on hearing the words the customer is speaking, interpreting what these words mean, and responding in a positive manner that demonstrates (1) you understand what the customer is saying, and (2) you consider it to be important. Active listening is the only effective means to rapidly uncover information that is critical to satisfying the customer.

Deleted user
by Deleted user

you sure have got a point, but you also should offer advice to help the customer and convince him into what's needed.

Imran Khan
by Imran Khan , Manager Business Development , GULF INTEGRATED INDUSTRIES CO.

I completely agree with the above said.

that's because listening is first step to understand the customer & their needs.

 

Juhi Dubey
by Juhi Dubey , Freelance Photographer , Freelance

Listening in order to understand customer needs can also be defined as Customers Feedback. An organization can only grow if it takes into account both the positive as well as the negative side of the inputs provided by the customers and try and turn the negatives into positives. Hence, listening is the first step in understanding and fulfilling customer's needs/expectation.

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