Start networking and exchanging professional insights

Register now or log in to join your professional community.

Follow

The long term objective of marketing is: A. Cost cutting/ B. Profit max with customer satisfaction/ C. Customer satisfaction/ D. profit Maximization?

user-image
Question added by KHALED ALABOUDI , US TAX ADVISORY , US TAX GLOBAL SERVICE LLC
Date Posted: 2016/10/25
Omar Saad Ibrahem Alhamadani
by Omar Saad Ibrahem Alhamadani , Snr. HR & Finance Officer , Sarri Zawetta Company

Thanks

It is option B : Profit maximize and Customer satisfaction

Mohammed Esaam Qasam
by Mohammed Esaam Qasam , مشرف مبيعات عام , شركة الخمائل العالمية

Thank you for the invitation. I tend to answer B

Ashraf E. Mahmoud (PhD)
by Ashraf E. Mahmoud (PhD) , University Lecturer, Freelancer Consultant and Trainer for Int'l Business & Banking TF. , FreeLancer

Thanks for invitation,

I do believe that the correct answer is "B".

DR MD ANWAR HOSSAIN
by DR MD ANWAR HOSSAIN , Moderator , bayt.com

I AGREE WITH Mr. Duncan Robertson.................................................................N

hisham abu dagga
by hisham abu dagga , Project Manager / مدير مشاريع , مؤسسة عبدالكريم العواض للمقاولات

__________Option B

_________Thanks for invitation

Duncan Robertson
by Duncan Robertson , Strategy Consultant , Duncan Robertson Consultancy

None of these.

In fact marketing has no long term objective at all.

Marketing has only one purpose, which is to inform or remind potential customers that your product exists, in the hope that they will buy it and therefore give you some revenue.  Whether that revenue is intended to create profit or not, or does create profit or not, is not a question of marketing.

 

More Questions Like This