What are the roles & responsibilities of Sales Department? What are the roles & responsibilities of Marketing Department?

Thanks for the invitation. I think my answer was given to similar questions before about the roles and responsibilities of the Sales and Marketing Departments. Kindly let us first to allocate that the selling process is part of the Marketing.

Sales Department focuses on the following as role and responsibilities :

1- Looking for the Sales Opportunities with the existing and new customers to sell products and services

2- Organization effective presentation to the customers regarding the requested product and service

3- Permanent contacts with the customers to know their needs and requirements

4- Identify the target budget for each year with following-up percent of the budget realization each quarter of year

5- Definition Business Opportunities with each customer to be considered in the target budget or forecast list

6- Development the rapports with all existing and new customers to know their future plan as well as co-ordination with Marketing Department to reach the strategic goals

Marketing department has other role and responsibilities as marketing starts long time before the company has a products and service. Marketing involves research and assess the customer needs and evaluate and determine if real profitable opportunities exist.

Marketing continues throughout a product's life, finding new customers, improving product appeals and performance as well as managing repeat sales. Marketing Department Role & responsibilities in brief as :

1- Creating value to the product and service

2- Building Brands and Deployment plan

3-  Development relationships with customer and channel partners

4- Good Customer service and communicating benefits

5- Identification of the Return of Investment and shareholder value

6- New Strategic Marketing plan set up with modification required from time to time as per market trends

In common way most of the people thinks that sales and marketing as one and the same thing, however in broad way both are different.

A sale a transaction between two parties where the buyer receives goods (tangible or intangible), services and/or assets in exchange for money. 2) An agreement between a buyer and seller on the price of a security

Marketing is the systematic planning, implementation and control of business activities to bring together buyers and sellers.

Roles & responsibilities of Sales Department

1. Identifying and Contacting Prospects
2. Delivering Presentations and Closing
3. Managing Customer Relationships
4. Setting up targets and Goals.
5. Efforts in achieving the targets and Goals.
6. Coordinating its efforts to dovetail with those of the marketing department.
7. Put efforts with other departments for recovery of money from customer in exceptional cases.

Roles & responsibilities of Marketing Department

1. Listening to customer needs.
2. Track trends and monitor competition
3. Work and transmit brand values
4. Coordinate efforts with those of the marketing partners of the company
5. Innovate
6. Communicate with the rest of the company
7. Help improve sales processes and customer
8. Manage marketing budgets
9. Calculate the ROI (Return Of Investment) of the company’s actions
10. Define strategic marketing plans

In its formal usage, marketing serves as the umbrella function that manages advertising, promotions, public relations and sales. Marketing functions include research and development, pricing, distribution, customer service, sales and communications. In its narrowest form, a sales department advises the marketing department based on its feedback with customers and focuses on customer contact to drive sales. The marketing department tells the sales staff what to emphasize and what sales tools is will use.

Because many small businesses don’t have the expertise -- or even need -- to pursue a classical marketing strategy, the sales manager handles marketing duties as part of his responsibilities. The sales division takes the lead in setting strategies and decides what marketing communications it needs to support its efforts.

The sales and marketing division sets individual sales rep quotas, as well as the overall volume goal for the company. To achieve sales goals, it creates bonus and commissions structures. The division uses past sales figures and expert projections to estimate which products will sell where and in what amounts.

Because sales and marketing managers spend much of their time talking directly to customers, they guide the development of products and services. They recommend modifying or dropping products or services or adding new ones to the company’s mix, based on what customers want. A sales and marketing department has the responsibility for deciding where the company should sell and what its prices should be. This includes choosing which, if any, intermediaries the company will use, such as wholesalers, distributors or retailers. This requires the division to research where the company’s competitors are selling and where its customers say they want to shop.

To maintain its customer base, sales and marketing takes responsibility for making sure buyers are happy, as well as trying to upsell them. The division is proactive in contacting customers with surveys and special offers and is reactive in attempting to solve any problems that might cause the company to lose customers.

The word “promotions” covers a broad array of sales and marketing efforts, including advertising, social media, public relations, sales, event sponsorship, cause marketing, discounts, loyalty programs, rebates, trade show appearances and buyer’s clubs. The sales and marketing team decides which publications to advertise in, which TV, radio or websites are best for promoting the company’s products or services, and what contests, giveaways, discounts or other marketing methods will help it boost sales.