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An effective marketer needs to have excellent communication skills in order to know how to deliver the message to the correct audience. Moreover, a marketer needs to be aware of who the target market is in order not to waste time by reaching to the wrong group of people.
Innovation and creativity is a must because the whole idea of marketing in my opinion is making your product/service seem appealing, interesting, and attractive to your target audience.
Keeping up with social media and the new trends is also essential because nowadays it is the channel to reach the biggest amount of people possible, that are of course, within your targeted group.
