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Yes, I agree with all of you.
The point of CSR is to increase the exposure of your social activities, and in turn enhance the reputation of your organization as well as improving the public's perception of your company. These enhancements will indirectly lead to positive word of mouth to be generated, which is considered a non-traditional marketing tool but also one of the most powerful ones.
The indirect purpose of CSR is to market your company without marketing your company, and the performance of sales and marketing usually goes hand-in-hand. So the answer is yes, there is a strong chance your CSR efforts will lead to an increase in your profits.
Yes, there is a strong relationship which is building the loyalty of individuals and society, and so you have a static image in the minds of the community, which helps to increase profit and is not affected by competitors.
But based on immoral because social responsibility depends on the sustainability and continuity.
Adapting CSR means involving in sustainable development and contributing to the broader improvement of societies in which companies operate.
CSR can promote respect for the company in the marketplace which can result in higher sales, enhance employee loyalty and satisfaction and bring highly qualified personnel to the firm and so on and all of this leads to profit increase.
As an example: “A Nielsen survey in 2011 of more than 28,000 online respondents from 56 countries around the world found that 66 percent of consumers prefer to buy products from companies that give back to society and are responsible, 62 percent prefer to work in these companies, 59 percent invest in these companies, and 46 percent say they are willing to pay extra to buy products and services from these companies. (The rise of corporate social responsibility: A tool for sustainable development in the Middle East, Strategyand.PWC, 2015)”
