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Do you watch TV commercials or do you just skip/mute the channel when a commercial comes on?

Watching TV as an entertainment source has significantly decreased with the appearance of social media. Companies are currently struggling to get good views on their TV commercials. As an individual, do you watch commercials or do you just ignore them?

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Question added by Dana Qaisi , Social Media Specialist , N/A
Date Posted: 2016/11/10
Muhammad Khan
by Muhammad Khan , General Manager Operations , QFAWS ENGINEERING (PVT) LTD

It depends. If the commercial is well pitched and with great sense of delivering the message and is less than a minute then i would be watching that but if it's repetitive, i would simply skip..... 

Emmanuel Wamweta
by Emmanuel Wamweta , production supervisor , Tembo Steel Rolling

It all depends on the commercial its self & the message potroyed. If i find it disgusting or irritating, imoral, i wouldn't continue watching it or even think of ever watching it again. Thanx for the invitation

Deleted user
by Deleted user

 

TV commercials (Thanks for the invitation)

 

TV commercials are still an effective way of advertising and reaching to existing or potential customers.

 

We generally avoid long breaks (short break, we bear with) or change the channel and moves to some other channel as commercial comes.  We do try ignore (not every time) as commercial appears on any channel.

 

Although TV commercial has gone through various modification/changes as below mentioned.

 

Redesigned (Use of high profile person, more entertaining than to straight, colourful),  

 

Modernised (Special effects, digital usages, 3D)

 

Getting more innovative by advertisers now days, using creative angle, putting more human emotions, displaying in corner of running show, opera etc.

 

Using right show / popular shows. Using sports, games, live programs etc.

 

But with changing customer behaviour, shifting customer needs, lack of time and with advent of social media platforms is really challenging this one of the oldest conventional/traditional advertising platform.  

 

Shane Gerard Damian Peiris
by Shane Gerard Damian Peiris , Project Coordinator , Research House UK

I do love to watch commercials that are short creative and engaging. The message should be clearly sent across and the general advertisement is build upon something relevant to the brand / service it is trying to promote.

I feel most advertisements are just put across in the media space without much thought. it is like aiming in the dark without actually knowing where/ who the target group is really located and what is the most appealing method to reach them.

I still believe TV advertisement though very expensive is the best method for me.

osama faitor
by osama faitor , مدير فرع , المصرف الزراعي

Yes ignore watch them often

I classify the stations that appear frequently announcements

As bad

 

thanks for the invitation

Deleted user
by Deleted user

i watch commercial Ad to study it and analyze it and then present feedback about it

KAMESWARA RAO TATA
by KAMESWARA RAO TATA , SR EXECUTIVE SERVICE , ARABIAN ENGG. SERVICES LLC

Assess their knowledge in the work, discuss something beyond their reach....get engaged with your work as if you don't have time for any thing. They keep away from you. But, wish them in the morning and evening. This keeps them in your fold for any help you may require in your work.ð

Yousif Narejo
by Yousif Narejo , Sr. Graphic Designer , Burger Plus / Cake Tarts And Arts Dubai

I watch every TV commercial and find our error and creative point in commercials because I am working as creative designer so important for me to see commercial for ideas which kind of peoples work with companies, I saw error many time in commercial and I am thinking how companies approved these commercial's.

 

arafat fawzi mohmmed mustafa
by arafat fawzi mohmmed mustafa , Branch Oparation Manager , ARAB BANK

I watch every TV commercial & I still believe TV advertisement though very expensive is very effective

Saiyid Maududi-Oracle Applications Consultant
by Saiyid Maududi-Oracle Applications Consultant , Entrerprise Architect , US Technomatrix, Inc

Hello Team,

 

It depends on the commercial. A great many I skip. And, historically, that's been true of all viewers. Back then, we didn't have a literal way to mute or skip. But we were quite skilled at mentally skipping what didn't mean anything to us. 

 

Regards,

 

Saiyid

Syed Naeem Haider Naeem
by Syed Naeem Haider Naeem , Assistant Manager , M/s. Indus Refinery Limited

i will be watch the commercials for searching the new products markets, and analyze it to feedback.

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