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Its Before action
&
Happening or happened Action.
Proactive is the action to be completed to avoid occurence of potential failures in the process.
Reactive is the process or steps to be taken to eliminate occured problem to avoid recurrence in product and process.
Reactive and proactive strategy is competitive analysis is the first step in a proactive product development strategy .To determine which products will succeed tommrrow ,it is useful to first analyze what our competitor are planning for future products releases.
