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Increased shopping mall culture & growth in retail sector redefines BTL activities and it is getting more important than ATL activities. What are your views?

 

BTL (Below the line marketing)

ATL (Above the line marketing)

 

Marketing Retail Sales
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Question added by Deleted user
Date Posted: 2016/11/13
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Vaiyapuri Gopalakrishnan
by Vaiyapuri Gopalakrishnan , Manager - After Sales , M/s Saud Bahwan Automotive llc

Agree on experts answers. Thanks for your invitation.

DR MD ANWAR HOSSAIN
by DR MD ANWAR HOSSAIN , Moderator , bayt.com

Thank you for your invitation. I think 

ATL (Above the line marketing).

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