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To sell is not to talk more!
I agree because after i,s coming selling
"Stop telling, start selling"
The above mentioned phrase has literal meaning, its reminder for any salesperson to ensure his/her talk/discussion along with selling prospective not talking here and there.
1:- Stop thinking in terms of educating customers. Think more about educating yourself about customers.”
2:-As you prepare for your sales call, ask yourself three questions: (1) "What is my objective?" (2) "What is my purpose?" (3) "What is my agenda?"”
3:-The goal of dialogue selling is to get needs before product, and then never let go of the needs.
Thank you for invocation.
I agree with all answers.....
The ultimate goal of any sales call or discussion with a customer is to result in his buying of your product or service. So it should not be an exercise where you just end up educating your customer or just telling him about the features & benefits of your product or service. It must be a value creating consultative discussion ending up in a win-win situation for you and your customer.
This will be achieved by you building a rapport with the customer, earning his trust, understanding his needs and expectations, tailoring your offering to provide the best value proposition based on his needs, clearly communicating the value created to him by your offering, creating a win-win situation to both of you and finally getting his buy-in.
Thus, you are not just telling, but selling.