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Why do arabs not come up with their own ideas for shows/commercials/advertisements instead of replicating the ideas based on the western civilization?
Generally - the US market is bigger in Audience, so a great test platform. It is all about ratings or in advertising sales. So if there is a clear sign the audience is trending towards that type of style - then it is used.And people, the TV audience everywhere are basicly the same so replication is cheap, less risky and cost effective
When something works, emulation is the best way to achieve results in this medium.
Simply because it works, It's like you're duplicating a successful business. Doing so gives them a high-rate of success, great profit, more opportunities and less risk.
Thanks. I agree with experts, who already shows valuable opinion.
Thanks.
I agree with all answers....
As Arabs
We have ideas. Support ... etc
We need to initiative
We need to believe in ourselve and give more opportunities for failure before success
We need to independence
We can manage it & We Will We must break the fear of the experience
We need to get out of the West umbrella
I think mainly is is to do with the thinking that western cultures are more glamorous and appealing. While big companies want to leverage their own brands to the outside world.
While american idol it is well viewed programme and many followers in America and outside you get link that following the way it is done would be giving the Arab reality show touch of western flavor to keep the interest up.
Because they have money to do it and these ideas/shows are all set, and even if a person has a great idea with a creative content, no one will support him to make it happened here, he will face so many obstacles that will make him achieve his idea abroad
