What are the essential qualities of sales promotion?

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Sales promotion is a marketing strategy and its involves cost , time , people , efforts.

So its critical to ensure that a sales promotion should have the best of it . It will help in maximising the impact, brand building  and sales  .

Below mentioned points should be taken into consideration before any sales promotion.

# Is it directed to potential customer ?  

# Is it on the right location ?

# Are we using proper channel ?

# Can we measure its impact ?

# Are we using right promotion mix? People , POPs etc.

# Are we promoting the right product/services ?

If we ask these questions to our self  definitely it help promotional activity to acquire good qualities.

Any sales promotion should be made after careful market study 

It should be made attractive for the consumers keeping into consideration the marketing budget and the type of consumers it is directed to.

agree with all expert answers

I agree with Mr Asif Eqwal