Considering the Industrial Marketing and Purchasing concepts, what are the key relationship marketing variables?

Marketing Social Media Marketing B2B B2B Marketing Relationship Building

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Date Posted: 2016/11/23

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by Roidar Khan , Site Engineer , Allied Engineering consultant pakistan

Trust,commitment,satisfaction and relationship quality and their consequenceson the relational excha nge, namely performance, word-of-mouth communication, loyalty and cooperation.

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