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Firstly focus on your target market - Know your target market and do Psychographic and demographic segmentation: Age, gender, education, income, occupation, socio-economic class, personality, or lifestyle preferences etc.
Then depending on budget evaluate the maximum reach you can get from both the platforms.
Example: If your target market is housewife's in that case ROI would be more in TV ads.
Incase your target is young professionals then ROI would be more if you use social media platform. You can even expect more engagement on social media.
I would suggest using social media as a means of communicating to consumers. It is more likely to get viewed by the target audience you want to get. It will also give you a better ROI figures and a breakdown on where your budget has been spent. TV commercial has its advantages however, you can not guarantee you target audience will tune in to see it. However, if you use both and work them in line with each other, it could improve your click through rates online as well as increase traffic via commercial advert. Personally, I would go for social media. Everyone is exposed to digital media through various means of technology and in the new digital age we live in. Most consumers like myself and probably yourself get our information or marketing material online and less from commercials on the television. However, you must take into consideration where your consumer following is the most. You may have more on TV than social media. This will depend on the age or businesses your aiming at. I hope this helps.
Actually it all depends and on your budget and target audience.
Basically to reach a wider and more mature target - TV is the way to go - as long as you have the budget to do so -
However to reach younger demographics - Social media is the best - with 3 other advantages :
ROI is more measurable - we are sure that the audience saw the TVC - and the cost is far less than the TV exposure
Thanks for the A2A.
I believe that it is better to have it as a video advertisement on ur social media because that will allow you better $$ returns and viewers' demographics. Although TV may have a larger viewership, there are very few ways to report them and when analysing the ROI, it'd be difficult. Also, TV ads are quite expensive.
I think it depends on what your video is about and what your target audience is.
Social media platforms offer cheaper, more targeted advertisement, and TV offers a wide, non-targeted, very expensive advertisement. So it really depends what your goal is.
In any case, I think social media is better because you can spend the money more effectively, but I think TV ads have more leverage
TV advertising fuels social media interactivity through mobile and tablets but social media cannot fuel TV Commercial but can create brand awareness.
However, TV is more expensive than social media marketing. Therefore it will depend on the amount of budget your business has in place and who are targeting. It will also depend if you are interested in building brand equity or driving sales. If you are targeting the jobless, it will become very easy. But if you are targeting people with jobs and or businesses, then, you need a succinct strategy.
Both marketing techniques need a strategic targeting approach that takes into account; your target audiences and demographics. It means you will have various timing in place for each medium. People at work don't watch TV and 90% won't use a social media platform except during their break-time. Even so, during break time, these consumers are busy responding to messages and talking to family, friends and loved ones. It means running a social media ad targeting these people while at work is just not worth the effort. However, both TV and social media consumption is high in the evenings and at weekends.
Running a TV ad is just not a random job, you will need to identify the program, what time of day your run and how many days it will run. It is the same for social media platforms.
Running a TV ad is just not a random job, you will need to identify the program, what time of day your run and how many days it will run. It is the same for social media platforms.
Therefore with this marketing abstract, if you had plenty of money since you did not give us your budget, TV will be your best bet. Why? Research has shown that humans are multitasking when it comes to digital technology consumption like TV, mobile and tablets. When there is an ad on TV, somebody will go for their mobile or tablet to find out more about the product or services that appeared on TV since many of us never let go these tools and they are always by us.
With money in my pocket like sand in the desert, I will 70% go for TV and 30% on social. There are many TV ads that fail and as well social media ads that gets no way. The type and nature of creatives in place has a create part to play. They have to be to engage target audiences.
All in all, no one can be able to give you a correct answer without further details about your financial firepower, product and or services on offer.
depending on the media / campaign strategy & the target audience plus of course the campaign budget
With questions like these the answer always requires two criterias:
1) Demographics you want to reach
2) Budget
It is easy to always to say online/social media is cheaper, but you would be surprised at how key factors can affects numbers in such a way that online media becomes more expensive. Also is your social media thriving? having the same 1k followers always bombarded with postings will get you nowhere.
hi,
As per experience and expertise both have equal weight age. It's depend on your marketing budget as well as external marketing factors because audience awareness totally depend upon on that factor.
