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What are the various types of Pricing ? What would be a pricing strategy for a new, high quality brand of shoes ?

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Question added by Khawaja Mehran Ahmed , Accounts Manager , Global Star Trading LLC
Date Posted: 2016/11/24
Duncan Robertson
by Duncan Robertson , Strategy Consultant , Duncan Robertson Consultancy

1. Remember it's not about price: it's about [perceived] value

2. We can't tell you what your pricing policy should be.  It depends what you want to achieve.  Do you want to build market share?  Establish a price point for future products?  Place your product in a particular bracket?  Create some relatively quick cashflow? 

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